MARKETING & ANALYTICS
Course Description - This two-semester course extends training in managing digital marketing content and data to maintain brand integrity, customer satisfaction, and profitability of a business. Students will learn strategies for creating effective digital marketing content directed toward specific target markets and for specificonline platforms. Students will also explore and practice various methods for gathering and analyzing data in order to maximize return on investment for digital andcontent marketing efforts.
Standard 1: Understand, practice, and develop soft skills related to career success.
Standard 2: Understand and discuss the role and implications of online social platforms used in today's culture.
Standard 3: Understand the importance of multi-channel marketing and the roles that digital and content marketing play in multi-channel strategies.
Standard 4: Create engaging social media content for business and professional purposes.
Standard 5: Analyze and interpret data analytics in order to improve social media management strategies.
Standard 6: Explore and prepare for career opportunities in data analytics.